The NCAA Board of Governors announced its support of a rule change that will allow student-athletes to be compensated for their name, image and likeness on Wednesday. 

The rule change, which is scheduled to kick in at the beginning of the 2021-22 academic year, concerns Ole Miss head coach Lane Kiffin.

"I just don't know how it's going to be managed," Kiffin told Colin Cowherd on The Herd (h/t USA Today's Nick Suss). "You're opening up a can of worms. How can you manage donors [who say], 'Hey, you come to this school, the day you get here I'm going to buy 1,000 of your jerseys for 100 bucks.' I don't understand how all that's going to get managed and that part scares me a lot."

The NCAA's announcement outlined the parameters for payment "for third-party endorsements both related to and separate from athletics":

"It also supports compensation for other student-athlete opportunities, such as social media, businesses they have started and personal appearances within the guiding principles originally outlined by the board in October.

While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed. The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities."

Kiffin is not the first to voice concern:

The NCAA also made headlines this month for reconsidering the one-time transfer rule exemption, with a formal vote expected on May 20.