Multiple North Carolina football players are facing discipline for selling university-issued shoes and athletic gear, according to Jeff Gravley of WRAL.

North Carolina athletic director Bubba Cunningham said the violations were self-reported in February:

"When we became aware of a situation within the football program, we self-reported what the NCAA deemed to be a secondary violation. I worked closely with Chancellor [Carol] Folt and Coach [Larry] Fedora to address this issue from an NCAA, University and Department of Athletics perspective, and we have taken appropriate disciplinary action."

Players involved could be suspended for one or more games each, but it is dependent upon the NCAA investigation.

No information has been released regarding which players were involved.

On the heels of four consecutive bowl appearances, the Tar Heels struggled mightily last season to the tune of a 3-9 record.

That marked their worst performance since going 3-9 in 2006.