"Playoff P" is taking OKC by storm.  

Oklahoma City Thunder forward Paul George shined with 36 points on the strength of eight threes to go along with seven rebounds in the team's 116-108 victory over the Utah Jazz in Game 1 of their first-round playoff series Sunday.

Now there are billboards around the city celebrating the star's alter ego.

Advertising company Lamar Oklahoma City provided a look at the message its running:

Devin Newsom showcased a few more views:

George mentioned Playoff P when asked last week about matching up with Jazz standout rookie Donovan Mitchell, per Fred Katz of the Norman Transcript.

"Y'all ain't met Playoff P yet, huh?" he said. "... It's a fun guy to watch. It's an out-of-body person."