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Eagles DT Rips 'B.S.' Chiefs 3-Peat Copyright Pursuit: 'Throw That S--t in the Trash'

Joseph Zucker

Philadelphia Eagles defensive tackle Milton Williams reveled in denying the Kansas City Chiefs their place in NFL history.

Williams said he was "definitely" motivated by the general conversations around the Chiefs' three-peat bid.

"They were talking about getting the copyright and all that B.S." he said, per ESPN's Tim McManus. "Throw that s--t in the trash."

Defensive end Brandon Graham conveyed a similar sentiment.

"That was motivation because it was kind of a slap to us," he said. "It was like, they ain't seen us yet. So, we heard that all week. And when the game came, execution was on point and together."

Thanks to some incredibly savvy thinking by NBA coaching legend Pat Riley decades ago, any team's pursuit of three straight championships inevitably hits on the fact that the phrase "Three-Peat" and "3-Peat" officially trademarked. Their usage for commercial purposes requires Riley's approval.

Securing the necessary agreements needs to be done in advance in order to have championship apparel and memorabilia available as soon as a game is over. That meant the NFL prepared for the Chiefs' three-peat well before Super Bowl LIX.

It's no different than how the league produces hats and T-shirts for both teams competing in the Super Bowl, with half of that inventory never seeing the light of day in the United States.

But athletes and coaches never turn down a possible source of inspiration ahead of a big game. For the Eagles, hearing about the Chiefs' quest to become the first team to win three straight Super Bowls weighed squarely on their minds.

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