The NHL's newest club may not enter the 2025-26 NHL season as the Utah Yeti or Utah Yetis.
The U.S. Patent and Trademark Office rejected the Utah Hockey Club's application for the name, according to KSL's Ryan Miller.
Additionally, Utah struck out on the Blizzard, Outlaws, Mammoth, Venom and HC names, according to The Athletic's Chris Johnston. The team "has three months from the dates of the refusals to address various concerns and move forward with the trademark process. The Mammoth refusal came in November and the rest in January," Johnston added.
The USPTO cited "likelihood of confusion" with other registered logos, including that of the drinkware and cooler brand YETI, in their Jan. 9 denial, according to Miller.
The Utah Hockey Club says it still expects to take on a new name ahead of its second season in the league.
"We will continue to involve the community in the final stages of the naming and branding process and are fully on track with our plans to announce a permanent name and identity ahead of the 2025-26 NHL season," president of hockey operations Chris Armstrong said in a Thursday statement, per ESPN's Greg Wyshynski.
The Yetis were one of six final candidates for team names decided by the franchise's online poll last summer. Other final options included the Utah Hockey Club as well as the Utah Blizzard, Utah Mammoth, Utah Outlaws and Utah Venom.
Utah has also run into trademark issues surrounding Blizzard and Venom, both of which were rejected by USPTO due to "likelihood of confusion," per Miller.
The club also hasn't been able to trademark Utah Hockey Club, but could ostensibly still register the Utah HC, Mammoth or Outlaws names, according to Miller.
Original surveys included more than a dozen other options for team names including the Blast, Powder, Mountaineers, Caribou, Squall, Hive, Freeze, Fury, Glaciers, Canyons and Ice.
According to Wyshynski, it was "widely expected, even among Utah players," that the club would enter the 2024-25 season as the Yeti or Yetis.
Utah forward Clayton Keller said in September ahead of the club's inaugural season that it "sounds like it's going to be the Yeti" going forward.
Although Armstrong did not confirm which name the club was leaning toward, he said in December that Utah was "deep in the design process" for next season's jerseys.
There is still a chance the Utah Hockey Club could petition USPTO for the Yeti or Yetis name. The team has three months from the date of the Jan. 9 denial to further its argument for the trademark claim, according to Miller.
The Utah Hockey Club entered the NHL ahead of the 2024-25 season after the Arizona Coyotes relocated to Salt Lake City. The franchise went into its inaugural season with a temporary name and branding, in anticipation of unveiling a permanent identity ahead of the 2025-26 campaign.
Whichever nickname ends up being the final choice, it looks like the franchise plans to stick with Utah rather than Salt Lake City as the first part of their next team name.
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