USC legend Reggie Bush has filed a lawsuit against the school along with the Pac-12 and NCAA over past use of his name, image and likeness without compensation, according to CBSSports.com's Shehan Jeyarajah.
Bush's lawyer, Evan Selik, said the litigation "is not just about seeking justice for Reggie Bush."
"It's about setting a precedent for the fair treatment of all college athletes," Selik said, per Jeyarajah. "Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated and treated fairly or their contributions."
This follows similar lawsuits lodged by former college athletes.
In June, members of the championship-winning North Carolina State men's basketball team from 1982-83 sued the NCAA and the Collegiate Licensing Company over the longstanding usage of their NIL.
The following month, a group of former men's basketball players including Kansas standout Mario Chalmers named the NCAA, Turner Sports Interactive and multiple conferences as defendants as they seek earnings they believe they've earned through the usage of their NIL in promoting the NCAA tournament.
Denard Robinson and Braylon Edwards headlined a group of former Michigan athletes who alleged in their own suit the NCAA and Big Ten Network "systematically exploited" memorable highlights for years.
A proposed settlement encompassing three major cases would see a total of $2.78 billion paid out over 10 years to athletes who competed as far back as 2016. Lawsuits like those filed by Bush and others could widen the pool even further in terms of who might receive retroactive NIL pay.
Bush was one of the biggest stars in college football during his three years with the Trojans. He had 4,479 yards from scrimmage and 38 touchdowns while scoring four times on special teams.
A national champion in 2003 and 2004, Bush had his 2005 Heisman Trophy formally reinstated in April. He's still pursuing a defamation suit against the NCAA, which stems from the organization saying he had been involved in a "pay-for-play" situation.
Read 0 Comments
Download the app for comments Get the B/R app to join the conversation