In the NIL era of college sports, it's commonplace to see players asking for hundreds of thousands of dollars to play for a certain school.

A recent poll conducted by CBS Sports' Gary Parrish and Matt Norlander revealed just how much college basketball coaches are being asked to pay to get a player to commit or transfer to their respective schools.

Parrish and Norlander polled 100-plus Division 1 men's basketball coaches, asking them what the most amount of NIL money somebody has asked them or their staff to pay for a player.

The poll revealed that 10.4 percent of coaches have been asked to pay $2 million or more, 40.6 percent have been asked to pay between $1 million and $2 million and 49 percent have been asked to pay less than $1 million.

All in all, 77 percent of the power-conference coaches polled said they were asked to pay at least $1 million in NIL for a player. Parrish and Norlander also noted that the biggest number reported by a coach was $5 million.

What's more, it's not just college basketball's biggest stars commanding such prices. According to Parrish and Norlander, one coach was asked to pay $400,000 for a transfer who put up around five points per game at a mid-major school.

When the NIL era began in 2021, it was somewhat rare to see players earning more than $1 million in deals, but over the years, the bar has been raised further and further. For some coaches, it's made it impossible to keep up with big-name programs.

"The same player who got $50,000 a few years ago is now getting $200,000 -- and the player who got $200,000 a few years ago is probably asking for a million (now) and nearly getting it," one coach told Parrish. "I used to have a good NIL package. About $2.5 million. That used to be good. But it's nothing now compared to some SEC and Big 12 schools. I swear some schools are spending $6 or $7 million in the transfer portal. We can't do that at my place. But that's about what it takes now."

Per Pete Nakos of On3 Sports, the players with the highest NIL valuations last season were around the $1 million range, with the highest, Bronny James, getting a valuation of $5.9 million.

As NIL collectives grow, coaches will see players asking for more and more money. Which coaches are willing to pay those players could define who finds the most success.