Chris Jericho could greatly benefit from an extended absence from AEW programming. Credit: All Elite Wrestling

The Most Stale Gimmicks in WWE and AEW

Graham GSM Matthews

Every wrestler needs a fresh coat of paint or a change of scenery once in a while to remain relevant, now more than ever in the constantly-evolving landscapes of WWE and AEW.

Turning face or heel can oftentimes be exactly what's needed, or occasionally a complete character overhaul. Being booked or portrayed the same way for too long can do damage long-term and cause fans to lose interest over time.

That's especially the case currently in WWE and AEW with a handful of performers.

No one's act is immune from growing stagnant, regardless of where they're slotted on the card. Even the slightest changes in presentation and/or direction can go a long way in rejuvenating one's career.

With both companies boasting incredibly deep rosters at the moment, it's easy for certain stars to get lost in the shuffle and to fail to adapt to their new surroundings, or for their popularity to prevent them from making the necessary tweaks to feel fresh again.

These are the most stale gimmicks in WWE and AEW today.

Chris Jericho

Although it wasn't as apparent at the time, AEW crowning Chris Jericho as the inaugural world champion was one of the best decisions made early on in the company's existence.

Not only did he bring instant credibility to the title, he was also on the run of a lifetime between his consistently-entertaining character work and standout matches with the likes of Kenny Omega, Adam Page and Cody Rhodes.

Unfortunately, in the five years since, his time away from television has been limited and therefore he's felt extremely overexposed as a result.

It would be more acceptable if he was still at the top of his game creatively, but his last truly great run was arguably when he held the ROH World Championship in late 2022. The Jericho Appreciation Society accomplished virtually nothing in the year-plus it lasted, and Inner Circle before that wasn't much better.

In recent weeks, he's been embroiled in some sort of a storyline with Hook, who he lost to on the latest Dynamite but has teased making him a "proposition." Whether the FTW champion will ultimately benefit from the program remains to be seen.

Jericho's legacy in the business is undeniable, but less is more with him at this stage of his career.

Seth Rollins

Seth Rollins' in-ring excellence as well as his standing with the audience throughout his lengthy reign as World Heavyweight champion have hardly wavered, but his current gimmick is in desperate need of a reboot.

By and large, Rollins' character arc in WWE in the last decade-plus has been masterfully crafted. He's evolved when necessary and has organically fluctuated between face and heel depending on the crowd reactions he's receiving at any particular time.

He's as over with the audience these days as ever before, yet his shtick as The Visionary hasn't seen much in the way of development in nearly three years.

His outfits have only gotten more outrageous and his entrance music has taken on a life of its own, but that's truly about it. He'll shown his serious side when he's brought out of him by his opponents in promos and matches, but otherwise, he's WWE's ultimate partygoer.

Perhaps he'll drop the over-the-top aspects of his act once he drops the World Heavyweight title, but that couldn't come soon enough. Being back in chase mode would do him wonders.

Undisputed Kingdom

The Undisputed Kingdom are almost three months removed from revealing their identities in exciting fashion at the conclusion of the Worlds End pay-per-view, and so far that hot angle has been the peak of their time together.

Of course, Adam Cole being out injured for a while longer hasn't helped matters, and none of the other members have been booked strong enough for fans to buy into the idea of them as a formidable faction.

Matt Taven and Mike Bennett's ROH World Tag Team Championship are very much irrelevant and Wardlow losing decisively to AEW World champion Samoa Joe at the Big Business edition of Dynamite caused him to lose whatever shred of momentum he had left.

Roderick Strong being in possession of the AEW International Championship is a nice boost, but the group needs a shot in the arm in the worst way following a less-than-stellar start.

AEW has had its fair share of stables in the last several years and Undisputed Kingdom has done nothing to feel any more special than the rest, which can't be considered anything but an underutilization of all involved.

Solo Sikoa

Solo Sikoa is surely on the shortlist of WWE's best booked NXT call-ups ever. He didn't spend much time on the black-and-gold brand before debuting for the main roster in a pay-per-view main event and instantly aligning with the company's top faction, The Bloodline.

He has yet to hold gold (his week-long run as NXT North American champion in late 2022 hardly counts) but has racked up victories over a slew of notable names including Kevin Owens, Sami Zayn and John Cena.

Despite all of that, he remains a one-dimensional character with minimal growth.

Sikoa plays his role as The Bloodline's enforcer exceptionally well, but there must come a time where he's able to show personality of his own instead of constantly interfering in other Bloodline-related affairs.

There was a time when it appeared he was on the verge of finally turning on Roman Reigns, but that was abandoned once Jimmy Uso rejoined around SummerSlam. He destroyed Cena at Crown Jewel and has been spinning his wheels since.

Sikoa still has massive breakout potential, but WWE will need to correct course with him first by hitting the reset button.

The Acclaimed

The Acclaimed were far and away one of AEW's most beloved stars at one point time a few years back. Thankfully, AEW president Tony Khan was quick to capitalize on their surge in popularity in the fall of 2022 by crowning them AEW World Tag Team champions.

Max Caster's raps to the ring combined with Anthony Bowens' natural athleticism made them a fun pairing, though it was their alliance with Billy Gunn in particular that took them to the next level as fan favorites.

Although there's something to be said for milking an entertaining act for all it's worth, the trio of The Acclaimed and Gunn are well past their expiration date, not to mention their short-lived partnership with Bullet Club Gold caused them to lose a lot of their cool factor.

The Acclaimed vs. The Gunns isn't anything fans haven't seen before. A heel turn for The Acclaimed could be a step in the right direction, but that would require them ditching Billy Gunn and everything else that has gotten them over as babyfaces.

As talented of a team as they are, The Acclaimed are suffering from a stagnant gimmick that they're ready to move beyond.

Graham Mirmina, aka Graham "GSM" Matthews, has specialized in sports and entertainment writing since 2010. Visit his website, WrestleRant, and subscribe to his YouTube channel for more wrestling-related content.

   

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