University of Colorado head football coach Deion Sanders suggested Saturday that he doesn't attempt to bring in players who are primarily interested in making money through name, image and likeness (NIL) deals.

Speaking on Front Office Sports Today, Sanders expressed understanding for players who are chasing money, but expressed his belief that it shouldn't be the top priority:

"I don't attract that type of player. I attract the type of player that wants to be great, that understands he has a window of opportunity and he has to have a commitment to excellence.

"There are players who are playing for a bag, which growing up in the environment, you can't blame them, you can't fault them. If you're going to give up a bag, you're gonna have players playing for a bag, so I do understand it. I may not condone that's your focus because I've always thought if you just focus on being great, the bag is gonna find you."

Sanders, 56, is set to enter his second year as the head coach at Colorado after previously serving as head coach at Jackson State for three seasons.

When Sanders arrived at Jackson State in 2020, he made it his stated goal to put historically Black colleges and universities (HBCUs) back on the map, and he did precisely that.

The Tigers went 11-2 in 2021 and 12-1 in 2022 under Sanders, and he managed to land cornerback and wide receiver Travis Hunter, who was the No. 1 recruit in the nation, per 247Sports.

When Sanders took the Colorado job, Hunter went with him, as did his sons in quarterback Shedeur Sanders and cornerback Shilo Sanders.

While it may be true that Coach Prime isn't trying to lure in players with promises of big NIL payouts, the glitz, glamour and attention that come along with playing under Sanders could be attractive to recruits.

Additionally, there is a ton of potential for players who star on a Sanders-coached team to land NIL endorsements, which is apparent based on the success Hunter and the Sanders brothers have had in that regard.

Per On3's NIL valuation tool, Shedeur Sanders has the highest NIL valuation of any collegiate athlete at $4.7 million. Hunter is fifth on the list at $2.4 million and Shilo Sanders ranks 19th at $1.1 million.

Even so, there may be something to Coach Prime's assertion, as he does not have a highly touted recruiting class coming to Colorado for the 2024 season.

Per 247Sports, Colorado has the 107th-ranked recruiting class in the nation with one 5-star and three 4-stars.

However, Colorado is ranked sixth as it relates to transfers with seven 4-star transfer players and a host of 3-stars.

Regardless, the Buffaloes are expected to make some significant strides in Sanders' second season at the helm after already improving from 1-11 in 2022 to 4-8 last season.